Visagism refers to the art of beautifying and transforming the face using cosmetics, dyes, haircuts, beauty techniques to enhance the best that each person has in order to align their image with their personality and essence.
The word Visagism is a term derived from the French word visage, which means “face”. The term was coined in 1936 by the great hairdresser and makeup artist Fernand Aubry (1907-1976).
What is Visagism for?
Visagism defends the idea that it is not enough to apply beautification techniques at random to a person. But these techniques be applied strategically, with purpose.
So that there is an alignment between who the person is in essence, personality and the message he is communicating with his image.
In other words, Visagism is opposed to the standardization of beauty techniques and invites the beauty professional to a more empathetic, interested and deep relationship with his client, since in order for there to be an assertive application of techniques, it is necessary that this professional first knows who the person is there and what message they want to communicate through their image.
What is the importance of visagism for the beauty professional?
For a beauty professional to be able to carry out a work in harmony, so that the client feels valued in her individuality, it is necessary to know the visagism and the visual language that governs aesthetics and the way we interpret what we see.
Through Visagism it is possible to offer a totally personalized service for each client and thus not only be a professional who applies techniques, but also a partner who will help this client to align their image to their personality, personal brand, personal or professional goal, in short . It is about using the image as a strong brand that will be able to express who the person is even before any presentation.
What is the importance of visagism in the preparation of makeup?
There are two biases in Visagism. One is consulting , which is where a diagnosis is made of what the person’s image is expressing and whether that image is in line with his intention, who he really is and what he intends to express with his image. From there, a plan is drawn up for what can be done in terms of aesthetics: makeup, haircut and color, colors, shapes, everything that governs the visual language so that this image really expresses what the person wants / needs.
The other bias is the part of harmonizing facial proportions in order to create a more beautiful image, which is very important for the person to feel confident and satisfied. This is done by applying lines, shapes, light and shadow, colors, etc., to create a more attractive and beautiful image.
It is worth mentioning that only this harmonization in isolation, without taking into account who is behind the image , can cause serious problems for the person, as he may not recognize himself or identify with the created image, however beautiful it may be.
Why should we study temperaments in the field of aesthetics?
Temperament is a very old way of classifying personality types, it was proposed by the philosopher and physician Hippocrates more than 5,000 years ago, but it is still useful today.
The temperaments (Sanguine, Melancholic, Phlegmatic and Choleric) do not manifest themselves in isolation in us, in a way there may be more than one temperament, often 02, 03, however one will always be predominant, more notorious.
The idea of studying temperaments is to have a base of psychological understanding in which it will help to understand people’s thought and behavior patterns, which will benefit a lot when aligning the image with the personality.
Each temperament has its individual characteristics, often the person wants to highlight some of them for a personal or professional purpose, and for that, colors, shapes, lines are used to bring out these characteristics, and in other cases the intention is contrary, one seeks to attenuate something of that temperament, so elements that communicate the opposite are used, in short.
Temperaments are not for plastering, taxing or labeling people, but for having a north and a base of what we can do to deliver a more assertive and aligned image with who the person is, their moment of life and their intention.
I hope this post has helped you to understand a little more about the universe of Visagism, the subject is wide, and I will bring more articles about it here.
For now, tell me in the comments what your biggest question about Visagism and if this content helped you.